Annual Report 2025
(Klimapaten e.V., now Klimaschutz-Forum e.V.)
1. Introduction
The year 2025 marked a period of transition, consolidation, and—above all—professional development for our young association.
Despite initially disappointing cooperation attempts, we succeeded in making significant progress toward our core objective: the development of an effective, humorous, and internationally understandable climate protection campaign.
2. Review of Cooperations and External Partners
2.1 Attempts with Advertising Agencies – Disappointing Outcomes
At the beginning of the year, we renewed discussions with two advertising agencies:
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Conclusion:
Despite high initial expectations, neither cooperation resulted in a viable outcome. After similar experiences with advertising agencies in 2024 and again in 2025, the association made a conscious decision to discontinue this approach and pursue creative alternatives.
3. Strategic Reorientation: The Path to Film Schools
3.1 The Key Idea
As cooperation with agencies did not yield the desired results, we chose an unconventional approach: contacting film schools with the aim of finding creative, highly motivated teams willing to contribute passionately to a socially relevant project.
3.2 Cooperation with the Film Academy Baden-Württemberg (Ludwigsburg)
The Film Academy enabled us to launch a concept competition within the institution.
Three selected teams presented their ideas—all at a high professional level and with impressive quality.
3.3 Winning Team: Josia Brezing & Julius Wieler
The concept developed by the team led by Josia Brezing and Julius Wieler stood out due to:
clear, humorous, and internationally accessible storytelling
high cinematic quality (Brezing is a multi-award-winning filmmaker, including for climate-related advertising)
strategically coherent narrative structure
The presentations and concept materials can be viewed at:
https://josiabrezing.my.canva.site/doyourjob
4. Finances and Resources 2025
4.1 Donations
Over the course of the year, approximately €40,000 was raised
(a detailed audited financial report will be provided with the annual accounts).
Around 95% of these funds were allocated to:
film production
post-production
website development
international translations
building digital reach
organizational infrastructure (hosting, tools, legal requirements)
external legal advice (bylaws, trademark protection, film contracts)
4.2 Search for an Operating Room / Filming Location
The film concept required an operating-room-like location in or near Ludwigsburg or Berlin.
A less suitable location was found in Ludwigsburg, while an ideal filming location was identified in Berlin.
5. Production of the Campaign Film
5.1 Preparation
The film required complex set construction, professional makeup, props, medical equipment, and an authentic operating-room atmosphere.
The shooting schedule (calendar week 42, October) was successfully maintained.
5.2 Release Before Christmas
Despite a tight schedule, the team was highly motivated to release the film widely on social media before Christmas 2025 and—where possible—to place it in selected cinemas.
The film has already begun to spread successfully on a viral level.
5.3 International Reach
The film is being released together with explanatory texts in approximately ten languages, including:
English
French
Japanese
Spanish
Arabic
…
This opens up a very large potential linguistic and cultural audience in which the film can be effective.
6. Internationalization & Digital Infrastructure
6.1 Website & Technical Implementation
Complete redevelopment of the website and migration to WordPress
Content simplification (focus on communicating the non-profit film project and support options)
Multilingual planning
Integration of Betterplace as a donation platform (important for reach and donation receipts)
6.2 Donation Platforms & Network Building
We aim to reach people internationally who can carry climate communication into their own regions.
This includes building connections to international donation platforms to make climate communication globally accessible.
7. Organization & Personnel
7.1 High Workload
The workload in 2025 was substantial, particularly due to:
project management
film coordination
translations
website development
legal adjustments (e.g., protecting the association’s name under non-profit law)
coordination of external service providers
campaign design and donation logistics
7.2 Planned Support in 2026
Given the workload, the association plans to engage a part-time assistant (mini-job, €520 basis) funded privately in the coming year to support:
website maintenance
social media management
communication
donation coordination
8. Outlook for 2026
Our objectives for the coming year include:
Continued release of the film in all planned language regions
Building an international network
Strengthening Klimaschutz-Forum e.V. as a platform with a clear identity
Launch of a second film campaign (subject to funding)
Legally secure establishment of the new association name and logo
Professionalization through administrative support
Expansion of digital reach
Further cooperation with film and art universities